Providing real-time omnichannel inventory visibility for your consumers is no easy task. Here’s a look at how leading retailers such as Deckers Brands, Staples, Duluth Trading Company and Men’s Wearhouse are getting it done.
Chinese Laundry saw extensive growth to its ecommerce and mcommerce channels. See what the brand did to achieve success across the sales channels.
Actions include a restructuring of merchandising and marketing functions at Macy’s and Bloomingdale’s consistent with the company’s omnichannel approach to retailing, as well as a series of adjustments to its field and store operations to increase productivity and efficiency.
The same technology that helped converge inventory levels has evolved and is now actually able to automate inventory management and fulfillment. By removing reliance on employees to track inventory, this makes mistakes less likely and allows order fulfillment from any location to orders on any channel. Thus omnichannel fulfillment is enabled, providing higher service levels to customers, more streamlined inventory management for retailers, and less stock tied up in expensive warehouses. Many retailers find that they are able to eliminate warehouses entirely and have retail locations function as mini-distribution centers.
Through “omnichannel choreography,” retailers can orchestrate all the moving pieces of online order fulfillment and deliver the perfect customer experience.
Macy’s Chief Financial Officer Karen Hoguet told analysts the company’s retail network gives it an advantage in the ever-more-crowded same-day delivery sweepstakes, as well as in omnichannel fulfillment.
Online retailers are giving consumers delivery options they don’t want, while not offering the ones they do, according to a new survey.
Once viewed as an extra customer incentive, “free” shipping has quickly becoming the norm for retailers when selling online. With online retail giants like Amazon upping the ante, it seems like there is no other option for retailers but to keep up and take the hit to the bottom line.
But omnichannel retailers are starting to realize they don’t always have resort to margin-eroding “free” shipping to compete.
Your small business can perform like an omnichannel powerhouse if you simply adhere to the following tips and tools.
With the right omnichannel strategy in place, retailers can enhance engagement between the customer and store associate, better leverage inventory positions and maximize the store footprint. To prepare to go omnichannel, retailers’ checklist should focus on the following five points