In setting your 2023 marketing budget, know your CFO understands the power of leveraging digitization to create business value. In fact, “driving value through tech-based innovation” ranks among CFOs’ top areas of focus, says Deloitte. A CFO shares three things he expects from his CMO partner and needs to make decisions.
Shipping platform firm Shippo has raised another $50 million in capital, just three months after its last $45 million round, doubling its valuation in that time to over $1 billion as it claims 100,000 ecommerce customers and looks to expand internationally via marketplace and platform partners.
Direct-to-customer ecommerce startup Resident, whose home furnishing brands include Nectar, DreamCloud, Level, Awara, Wovenly, Bundle and 1771 Living, has raised $12.5 million from Tel Aviv-based Liquidity Capital. Resident will use the capital to drive growth and move into additional home products.
Walmart Canada announced that it will invest close to $500 million over the next 12 months in an effort to expand its network and its distribution and ecommerce operations.