Apple recently announced two major technology advancements that hold significant importance for marketers: Live Activities and iOS Web Push. These new features allow companies to optimize their mobile web presence, enhance customer communication on a broader variety of devices, and ultimately, drive conversions and brand affinity. Learn how you can leverage them to unlock a new audience.
Staples is making it easier for parents to go back-to-school shopping with its new “scan my list” feature allowing customers to scan their list and providing them the best products needed, all within the mobile application. See how Staples is doing this what it will mean for customers.
Express, Inc. unveiled enhanced features for the Express mobile app for iOS and Android. See what features Express has rolled out to engage its customers.
Is Apple banking too much on its brand strength as it launches Apple Pay? What kind of lessons can it learn from Google Wallet? In this video, Multichannel Merchant Senior Editor Mike O’Brien asks ACI Worldwide Director of Product Management John Gessau these questions and more.