Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
The new platform, launching in coordination with IRCE 2014 easily integrates with any ecommerce or point-of-sale technology to provide an easy, low-risk entry for retailers implementing digital gift cards for the first time. Once in place, the rest of the eGifter stack of technology can help realize the program’s full potential.