Social login is growing in popularity, according to Janrain’s Consumer Identity Trends Survey. The results show that 75% of respondents suffer from password fatigue, and 93% are nonetheless concerned about how their account data is being shared or used. This infographic by Janrain offers more insights about social login behavior.
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.