JC Penney Getting Back Into the Toy Business

| Mike O'Brien

Looking for another avenue to boost flat store sales, JC Penney is opening 500-square-foot toy shops in all of its brick-and-mortar locations, the company announced, pitting it against the likes of Toys R Us and Amazon as well as discount retailers like Walmart and Target in the $20 billion market.

mobile commerce, retail geo-targeting, social media marketing, customer reviews

Retailers Continue Omnichannel Pivot as Stores Struggle

| Mike O'Brien

Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.

Reaction to #JCPListens Storified

| Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”