JC Penney Getting Back Into the Toy Business

| Mike O'Brien

Looking for another avenue to boost flat store sales, JC Penney is opening 500-square-foot toy shops in all of its brick-and-mortar locations, the company announced, pitting it against the likes of Toys R Us and Amazon as well as discount retailers like Walmart and Target in the $20 billion market.

mobile commerce, retail geo-targeting, social media marketing, customer reviews

Retailers Continue Omnichannel Pivot as Stores Struggle

| Mike O'Brien

Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.