Marketing is always changing, and it’s hard to keep up with trends. Amazon understands this pretty well, but the ecommerce giant’s phenomenal growth means new challenges for sellers on its 3P marketplace. But help is on the way! Here’s how to set up the ultimate Amazon marketing strategy to stand out from the crowd.
Online spending in 2020 accounted for 21.3% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018. These totals far outperform expert predictions. In the ongoing global pandemic, consumer shopping habits have changed, so your brand’s ecommerce strategy must adapt, and that includes amplifying your digital shelf strategy.
Amazon is the world’s most valuable brand, with an estimated 38% of U.S. ecommerce sales, forcing business owners to create a brand presence there. Unfortunately that popularity makes it harder to capture consumers’ attention. These 6 tips will help marketers grow your company’s ecommerce business on Amazon’s marketplace.
The topic of how to penetrate the Chinese market has been lately triggering heated debates among foreign companies looking to benefit from the massive potential of this Asian business powerhouse. Here are six ways to penetrate the Chinese market.
Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.
The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.