Inflation may continue to impact overall ecommerce volume, but mobile shopping is here to stay, and mobile product discovery will be at the forefront. Yet nearly one-third of American adults will opt out of a mobile purchase due to an unsatisfactory shopping experience. Here are three ways to wow your customers at every step of the journey, and drive more ROI from the mobile experience.
A multichannel approach to messaging allows you to grasp actions that are actually driving the purchaser to make a decision. This helps you determine which tactics, or perhaps a series of tactics, ultimately generated the sale. With all of that in mind, here’s a CRM strategy roadmap that can be tested, optimized and flexed.
Marketers who make sure their team – in fact, their entire organization – has easy access to critical first- and third-party data can achieve total information awareness nirvana. They can use data-driven insights to personalize their marketing strategies, acquire new customers, reduce churn, launch new products and mitigate risk.
Dock-to-stock time is a KPI measuring the time from receipt on your dock to a pickable or bulk reserve location. The process involves aspects of purchase order writing, inbound transportation, receiving, staging, inspection and put away. Here’s eight steps to help you assess your processes, identify problems and lay out an action plan.
Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This perspective, called full funnel optimization, is essential to maximizing your business’s revenue.
Big data presents supply chain and ecommerce fulfillment center managers with an unprecedented opportunity to acquire real-time visibility of goods in transit and part of inventory. But this also comes with a set of challenges, not least of which is how to manage the resulting flow of information without becoming drowned in data.
As ecommerce sales ramp up, especially heading into the holidays, merchants face growing pressure to deliver the perfect order. To meet customer expectations, you need to get the right product to the right customer at the right place and the right time. To do so, you need to establish meaningful key performance indicators (KPIs).
Order fulfillment can be overwhelming, particularly as your subscription box business grows and evolves. You’ve put considerable time and effort into building your business, and you want to find a fulfillment partner who can help meet your goals and give them the tools to succeed. These 7 strategies can help guide the process.
When cart abandonment is caused by things in your control, like incorrect inventory information or delayed shipping dates, you should be able to identify the issue and fix it immediately. The good news is that automation and AI are starting to solve ecommerce supply chain problems before they can significantly impact the business.
Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.