Kris Green Archives - Multichannel Merchant

Former Borderfree Leaders Join Cross-Border Shopping Site iguama

February 24, 2016 | Tim Parry

Former Borderfree executives Michael DeSimone and Kris Green have taken on leadership roles at iguama, a Latin American online cross-border mall featuring popular U.S. brands and products. Read why DeSimone and Green are high on the start-up marketplace, and the Latin America market.

retail logistics, supply chain optimization, retail supply chain

Going Global in an Omnichannel World

October 9, 2014 | Daniela Forte

During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.

Ecommerce, global ecommerce, website translation, website localization, ecommerce localization, ecommerce platform, Operations and Fulfillment, language services, Marketing, marketing campaign, email marketing

Global Ecommerce Now a Mainstream Retail Objective

August 13, 2014 | Mike O'Brien

Global ecommerce is fast becoming a mainstream objective as companies look to other shores for new opportunities as the domestic market becomes saturated.