It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers has led retailers to ignore customers that are worth pursuing. Winning in this retail environment requires keeping an eye on all customers, even if they are not living up to loyalty expectations. There needs to be an approach that balances both loyalty and engagement. Here is how to make this balance possible.
Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.