The Retail Customer Puzzle: When to Reactivate, When to Write-Off?

| Denise DeSisto

It’s time for retailers to drop their expectations – of loyalty, that is. Too often, rigidly focusing on the best, most loyal customers has led retailers to ignore customers that are worth pursuing. Winning in this retail environment requires keeping an eye on all customers, even if they are not living up to loyalty expectations. There needs to be an approach that balances both loyalty and engagement. Here is how to make this balance possible.

Individualization is the Next Step in Advanced Personalization

| Roland Gossage

In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.

Ulta Beauty Launches Referral Program

| Daniela Forte

In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.

Attracting Consumers with Unique Data is the Next Big Thing

| Lori Mitchell-Keller

Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.

Eat & Tweet: Dishing on Memorable Moments

| Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Using NPS to Increase Customer Happiness

| Angie Stocklin

An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.

3 Ways to Build Customer Trust and Loyalty in 2016

| Kirsty Tull

While digital consumers are enamoured with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. Here are three ways to build customer trust and loyalty this year.