holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Pre-Holiday Power-Up: Building Better Subscriber Profiles

| Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.

Gap Inc. Discusses Omnichannel and Global Strategies

| Tim Parry

Building on Old Navy’s recent debut in mainland China and Gap’s growing store base in the world’s second largest apparel market, Gap Inc. highlighted China as its largest growth initiative, where it expects sales to reach $1 billion in three years.