Customer loyalty remains a panacea that retailers are all seeking. Every retailer wants consumers to consistently purchase from their business, rather than from their competitors’. Building and sustaining this loyalty is key to retaining customers over time and driving increased sales. Here are several ways to drive customer loyalty for your business.
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.