Solving This Peak Holiday Season in the Last Mile

| Mike Willoughby

This peak holiday season will be unlike any before, and brands must adapt accordingly. These unusual circumstances need to be met with creative solutions. Here are a few ways to avoid this scenario by looking at alternative last-mile delivery options that will keep both consumers and brands happy.

Amazon Flex driver in trunk feature

Amazon Flex Creates Rewards Program to Incent Drivers

| Mike O'Brien

Amazon is adding perks for its legion of thousands of crowdsourced delivery drivers through the Flex program, creating a rewards program that includes things like a cash-back debit card and the ability to earn access to more desirable routes and slots.

Judge’s Order Stays Imposition of AB5 on Contract Truckers in California

| Mike O'Brien

A federal court judge issued a restraining order on New Year’s Eve that temporarily exempts 70,000 truck drivers from the Jan. 1 implementation of California’s new gig worker law AB5, after a legal challenge from a trucking group. The group contends AB5 was preempted by a 1994 federal statute; a hearing is scheduled for Jan. 13.

New California Law Upends Economics of Using Independent Contractors

| Mike O'Brien

California Gov. Gavin Newsom signed into law a new measure that will require many companies using independent contractors to hire them as employees and provide benefits, dramatically changing the economics of the gig economy in ecommerce delivery. Deliv got ahead of the law in June by hiring its California workers.