Guitar Center Introduces New Mobile App

| MCM staff

Guitar Center introduced its new mobile app that grants customers unlimited access to new and used gear from their favorite brands. See what other features the new mobile app will have and what it means for the brand.

ebags

Mobile Brings 70% YoY Sales Growth for eBags

| MCM staff

eBags, a travel gear e-tailer and expert reports that year over year sales via mobile grew 70% for both Q4 and full year 2016 while mobile traffic grew 67% for Q4 and 53% for the year. See what eBags did to achieve this.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden

| Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

mobile payments

Why Mobile Commerce Went from Slow Progression to Fast Domination

| MCM Staff

Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.

How Mcommerce is Changing Shopping

| MCM Staff

With more than half of consumers researching products through a mobile device at least once a week has shown the increasing trend of mobile device usage in consumer shopping. See what the trends are and how retailers can stay ahead of the curve.

The Growth of Mobile Shopping

| Daniela Forte

Consumers are using mobile devices to do their shopping as more and more people are on the go today. This infographic by 13ten shows the growth of mobile usage in 2014 and 2015.