Marketers must understand Amazon’s tactics across search engine results pages (SERPs). By monitoring Amazon’s Share of Voice (SOV) trends, you can make informed decisions on allocating marketing budget, reducing ad spend in segments where Amazon’s presence is strong and reallocating it in areas where they’re weak.
Ad spend: should you really be thinking of cutting it in a recession (or near one)? Consider the contrarian route. Inflation is over 9% and consumer sentiment is falling for the first time since early 2020. Counterintuitively, these recessionary markers indicate it’s actually the perfect time for ecommerce companies to step up advertising.
Ecommerce sales will top $1 trillion for the first time this year, while Amazon will become the biggest retailer in the U.S. by 2026, surpassing Walmart with a 14.9% market share vs. 12.7%, according to a new report from Edge By Ascential. Costco and Home Depot will hold the number 3 and 4 spots, respectively, the report states.
While retailers have typically focused on competition amongst each other, their true competitors online are Amazon and Google. See how Amazon and Googles moves are impacting other online businesses.