Why More Data is Creating Problems for Marketers

| Daniela Forte

Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.

Dick’s Sporting Goods Launches Price Match Guarantee

| Daniela Forte

In the never-ending battle with Amazon and other retailers, Dick’s Sporting Goods has created a price matching program designed to attract more cost-conscious shoppers. See what criteria the sporting goods retailer has laid out for customers to be eligible.

3 Dangers of Affiliate Marketing and How to Avoid Them

| Robert Glazer

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. Here are three dangers of affiliate marketing to look out for.

Google Launches Purchases on Google Program

| Daniela Forte

Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. See how users can benefit from this program and what it means for Google.