The State of the Catalog is Alive and Well

| Daniela Forte

While branding remains the top function for catalog, innovative merchants are leveraging it to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.

Don’t Be Afraid of Multichannel Marketing Attribution

| Eric Keating

Marketing attribution can be tricky. There are ways to get a better handle on multichannel marketing attribution for your own brand in order to see huge improvements in how you define the true ROI of your marketing. Here are four ways to make this easier for your brand.

Customer Loyalty: Key Considerations for Retailers

| Brian Elliott

Customer loyalty remains a panacea that retailers are all seeking. Every retailer wants consumers to consistently purchase from their business, rather than from their competitors’. Building and sustaining this loyalty is key to retaining customers over time and driving increased sales. Here are several ways to drive customer loyalty for your business.