5 Ways New Brands Can Use the Voice of the Customer

| Patrick Kilgore

For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Here are five ways new brands can use the voice of the customer to drive brand awareness and increase sales.

JCPenney’s CMO Talks Marketing to Women in the #MeToo Era

| MCM staff

JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.

3 Powerful Ways to Fuel Father’s Day Sales

| John Roswech

Father’s Day can give your sales numbers a big bump, as long as you plan for the best ways to reach shoppers in the final weeks before the big day. With a few strategic moves, you’ll master the course from first search to the final moment of purchase. Here are some effective tools that increase customers’ visibility throughout their journey, thereby maximizing your opportunities.

Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

| Buck Webb

A common theme connected the Amazon, Microsoft and Google earnings reports last quarter: major growth in cloud revenue. Amazon Web Services (AWS) brought in $5.11 billion in revenue in the fourth quarter; Microsoft Azure revenue is up 98%; and Google, while still growing in the sector, says its cloud now brings in $1 billion per quarter. Here is a look at what the future may hold for the marketing cloud stack.

How Businesses Can Lay Golden Eggs: A Guide to Success

| Helen Cartwright

Starting a business is like giving birth to a child – you have to tend to it to have the best chance of success. Every entrepreneur starting their own business dreams of making it work, but what does it take? Here are tips to ensure success with your own business.