With 8.2 million shoppers now owning a voice-activated digital assistant device, a marketer’s game plan has changed when it comes to selling to its customers. Here are ways marketers are using these devices to their advantage.
What makes a customer choose to do business with a retailer for the first time? Better yet, what makes a customer loyal to that brand? The customer today is extremely connected so it is important to find a relevant, frictionless experience. Here are several ways to make the shopping experience both memorable and simple.
Social media is changing constantly today, so retailers are challenged with finding the right social media network that will provide the best engagement between their customers. Here is a deep-dive look at the best social media network for your business.
Amazon will collect sales tax in all states with a sales tax and add current tax-free states Hawaii, Idaho, Maine and New Mexico, beginning April 1st. Here is what this could mean for Amazon.
Creating a memorable, teachable and repeatable experience for customers is the focus for Sephora as it aims to look outside of its brand and offer experiential retail for its customers.Here is how Sephora is bringing the customer experience to its customers.
JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?
When I talk to marketers at consumer goods companies, I often hear a familiar challenge: Figuring out how to encourage customers to review their products at scale. Here are ways to get more product reviews from consumers.
User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.
While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog strategy in a new era. See which major retailers are making the shift from the traditional catalog and implementing a digital strategy.
International Women’s Day was celebrated throughout the globe on Wednesday and retailers joined in to recognize women on Instagram through inspirational quotes, imagery and by marketing product. See how this sampling of brands remembered today’s woman.