When it comes to promotions, without the right planning it can kill profits and attract segments that will damage your brand image. Even some of the best companies can flop if they fail to plan their promotions properly. Here are six basic questions you need to ask in order to plan a solid campaign.
Despite the evidence stressing the importance – and payoffs — of a concerted effort to retain customers, many organizations continue to spend a lopsided amount of time and resources on customer acquisition. In the process, they are overlooking rich pockets of revenue and predictably strong ROI from evolving customer relationships. Here are three common retention roadblocks marketers need to get past.
Holidays represent a huge opportunity for brands and retailers to showcase the more human characteristics of their business and connect with their customers on a personal level. Here are five ways to make the most out of your Father’s Day marketing campaigns.
During the holiday season, retailers see at least 21% of shoppers who have low brand affinity given the influx of new holiday shoppers. See how you can use the holidays as a way to retain those new shoppers post-holiday.
Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.
Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.
Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.