Once again the team at Multichannel Merchant is conducting the annual MCM Outlook survey, which covers every aspect of ecommerce, marketing and operations in the world of direct-to-customer and omnichannel businesses. Please take a few minutes to complete the survey, and be entered to win a $500 American Express gift card, courtesy of MCM. You’ll also be providing valuable data that helps shape our coverage of the industry in 2017 and beyond.
Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.
Catalogs still have staying power in the direct-to-customer sector, according to results from the MCM Outlook 2013 survey. In fact, more than half of the survey respondents said their companies market products directly to consumers and businesses through a print catalog – and nearly half plan to increase circulation in 2013.