Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
Multichannel Merchant managing editor Tim Parry will release his findings from the MCM Outlook 2014 survey at Operations Summit 2014. Here’s a sneak peek at his session, which will close the conference with a bang.