Holiday Ecommerce Sales Sees 13% Growth Over 2016

| MCM staff

The holiday shopping season was a successful one for retailers, as it saw a 13% sales growth in ecommerce sales over 2016, according to a study by NetElixir. See what the study revealed about mobile commerce during the holiday season.

Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.

Holiday Season Ecommerce Sales to Date Hit $65 Billion

| Daniela Forte

Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.

Adidas Launches New Mobile App

| Daniela Forte

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.

Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.

LIDS Sports Group Launches New Mobile App

| MCM Staff

Omnichannel sports licensed retailer LIDS Sports Group announces the official launch of its mobile application that provides a gateway into a loyalty program centered around rewarding shoppers with exclusive deals and experiences.

3 Tips For Mobile Checkout Forms

| Tom Mucklow

With online shopping rates continuing to surge, retailers are leveraging new and creative ways to reach the growing number of mobile shoppers. Here are three tips to make your mobile checkout an easy experience for your customers.