Why aren’t more merchants looking to become cross-border ecommerce sellers? Melissa O’Malley, Director, Global Merchant and Cross-Border Trade Initiatives at PayPal, says many merchants are overwhelmed about where to start. In this Q&A with Multichannel Merchant, O’Malley, who is a keynote speaker at Multichannel Merchant’s Growing Global 2016, discusses some of the common mistakes ecommerce merchants make when they start their cross-border journey, how technology has made it easier for merchants to go cross-border, and where she sees cross-border ecommerce going in five years.
Melissa O’Malley, PayPal’s Global Merchant and Cross Border Trade Initiatives, will deliver the opening keynote at Multichannel Merchant’s Growing Global 2016 April 13-14 at the Duke Energy Convention Center in Cincinnati, OH. This will be O’Malley’s second year speaking at Growing Global, and you can click through and hear O’Malley, in her own words, talk about the value and knowledge the conference offers.