When manufacturers have inventory to move, many are tempted to liquidate it – which may be quick and easy, but also has many disadvantages. Luke Frandrup, associate vice president of client success at Digital River, discusses how opening a direct-to-consumer outlet can help maximize merchants’ online sales.
U.S.-based ecommerce merchants have to figure out how to take this very small part of its business and grow their cross-border sales. And unless you’re a global brand, and you already have some sort of global distribution in place, you should seriously consider using a third-party partner to get your cross-border strategy in place.
By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.