Turning Site Search into a Personal Shopper

| Daniela Forte

Retailers need to rethink the search box on their website. Several major brands are seeing big results after converting the site search box on their site and turning it into a powerful merchandising tool. See which brands are experiencing great results from the site search box.

The Top 10 Stupid Gifts of 2013

| Tim Parry

Bacon scarves, butt towels, and a Santa-kini? They’re just a few of the outrageous gifts that made this year’s 7th annual list of the Top 10 Most Stupid Gifts of year, compiled by online retailer Stupid.com.

5 Ways Site Search Data Creates Better Merchandising

| Geoff Brash

By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.