MCM CommerceChat podcast

How to Effectively Managing Your Brand Messaging in a National Crisis

| Mike O'Brien

How should brands be managing their messaging at this sensitive time, expressing empathy without overdoing it?
Deb Gabor, CEO of brand strategy consultancy Sol Marketing, has led brand and crisis strategy engagements for Dell, Microsoft, HomeAway and others. She discusses brand messaging do’s and don’t’s in the days of COVID-19.

How to Find and Talk to the Consumers You Need

| Terry Cane

There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.

4 Trends that Will Shape the Future of the Customer Experience

| Anand Janefalkar

Creating a unique, efficient, and personalized experience can have a tremendous impact on business growth.
As we head into the new year, here are 4 trends for ecommerce companies to keep an eye out for and leverage in order to transform their support center and elevate the customer experience.

MCM CommerceChat podcast

Chico’s Sees Success with Mobile Messaging

| Daniela Forte

Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico’s talks about the success it has found with mobile messaging.

Mobile App Marketing Grows Up

| Bob Moul

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?