Getting ready to expand your ecommerce presence into China? You may want to give it a second though, and think, instead, about venturing into Latin America. Perry Ellis International Vice President of Ecommerce and Digital Marketing Jose Nino shares 5 lessons his company learned about doing cross-border business in Latin America.
The MCM Outlook 2016 survey results are in… and it looks like Canadian consumers are U.S. merchants’ cross-border buddies. While Canada may not be a surprise as the most-popular country U.S.-based merchants sell into, the other four may be a shot. Click through to find out, and let us know which countries you’re selling into.
U.S. shopping holidays such as Black Friday and Cyber Monday are capturing a cross-border audience. Cross-border consumers are continuing to shop online from their favorite American retailers and brands this holiday season while taking advantage of special deals and seasonal promotions, according to data from Pitney Bowes.
Building on the success of the Kindle Store that opened for Mexican customers in 2013, Amazon.com has launched its physical goods store on Amazon.com.mx, a Spanish-language website with millions of … Continue Reading →
For years, when it came to which countries were at a similar stage of advanced and growing economic development, retailers have had their eyes on Brazil, Russia, India and China, affectionately known as BRIC. However, during this week’s National Retail Federation’s conference, the new buzzword was Latin America.