Retailers should consider the impact their social strategy elements have on customer trust. This includes your choice of social platforms, the payment methods you accept, how you screen orders for fraud and how you safeguard your brand presence on social media. Identify the platforms your customers trust the most.
As COVID-19 restrictions tighten once again, consumers will be staying away from stores in droves on Black Friday, with CommerceHub reporting 70% would not be venturing out for deals the day after Thanksgiving. 71% said they planned to shop online during Black Friday and Cyber Monday, holding out until then for better deals.
Given the increased focus on sustainability and an Instagram-fueled focus on one-of-a-kind, vintage items, the growth and revenue potential of recommerce was inevitable. To be successful with this approach, you need to ensure that the customer experience is at its best, which is challenging given the logistics. Here are some tips.
Ever since Amazon introduced Prime in 2005, the company has left everyone else chasing after them, and younger shoppers look for that type of experience everywhere. To succeed, retailers must meet customer demand for an enhanced delivery experience, including whenever possible fast and free shipping and unlimited returns.
As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.
Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.