Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper.
For retailers to understand a fair share of today’s market, they must understand the mobile shopping habits one of the biggest generations today – millennials. This infographic by Coupofy shares several insights into the millennial brain as it relates to their mobile shopping habits. See what they are and how it can help your business.
With the holiday season not too far off, retailers are already getting ready. It is important to start looking at what your customers want and expects in the weeks and days leading up to the holiday shopping season. Millennials are particularly an important demographic to look at when it comes figuring out how to begin the holiday preparation. Here are a few tips to get started before the holiday rush.