How to Market to Your Millennial Shopper

| Daniela Forte

It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.

How to Engage the Millennial Shopper

| Dennis Williams

How well do you know your millennial shopper? This generation of shoppers control $600 billion in annual spending and it is expected to multiply going forward. Here is what you need to know about this generation and how you could use the information to your advantage.

Millennial Consumers Want It All

| Kevin Flanagan

As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.

How Brands Can Build Trust with Millennials

| Tyler Douglas

Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.

3 Tips for Increasing Mobile Commerce Sales

| Taz Lake

The mobile market is clearly growing by leaps and bounds. With over half of all internet traffic coming from mobile devices, what are some of the tips for maximizing mobile commerce opportunities? Here are just three tips for retailers to increase mobile ecommerce sales.

Millennials Set Shipping and Delivery Bar High

| Mike O'Brien

If you think customer expectations are high overall in terms of ecommerce and direct-to-customer fulfillment, take a good look at the millennial generation. See what the research says, and what three millennial-focused brands are doing to go above and beyond and deliver a great customer experience for this key demographic.