Build.com Launches a New Augmented Reality Experience

| MCM Staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.

Adidas Launches New Mobile App

| Daniela Forte

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.

Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.

Back-to-School Ecommerce Sales Saw a 3% Increase

| Daniela Forte

Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.

3 Holiday Trends: Prepare for the Marathon, Not a Sprint

| Greg Zakowicz

The holiday shopping season is the ecommerce version of the Boston Marathon’s Heartbreak Hill. It’s a season that will challenge retailers, stress them, push them to their limits and, many times, either make or break them. Here are three trends that will get you ready for the holiday shopping season.

How eBay Offers a Personalized Mobile Experience with AI

| Daniela Forte

eBay has launched Image Search and Find It On eBay, using machine learning and artificial intelligence to let shoppers search for products using imagery on their mobile devices. See how this will shift the way customers search for items on the marketplace.

QVC and YouCam Makeup Team Up for TV-Mobile AR Shopping Experience

| MCM Staff

Perfect Corp. has partnered with QVC and Laura Geller New York to give mobile consumers the opportunity to virtually try on beauty products via artificial reality during live QVC broadcasts. Find out how QVC is making this happen in real time and how it views the potential for emerging AR technology.

Destination XL Group Launches Mobile App

| Daniela Forte

Joining a long line of companies catering to their growing base of smartphone customers, big and tall men’s apparel retailer Destination XL Group has launched its first mobile app. Here are some of the features in the new mobile app that the company is using to further provide an enriched customer experience.