4 Key Takeaways from NRF 2018

| Georgina Nelson

This year’s Big Show had retailers buzzing about new products, partners and acquisitions. Following a show of this size and scope, it can be difficult to sift through the noise and figure out which takeaways to apply to your own business operations. Here is a look back at NRF 2018 and what retailers can expect in the year ahead.

Build.com Launches a New Augmented Reality Experience

| MCM staff

Build.com, an online-only home improvement retailer, launched a new augmented reality (AR) in-app experience,”In-Home Preview,” leveraging Apple’s new ARKit development platform. Here are some of the features of the new experience and how it will change the shopper’s experience.

Adidas Launches New Mobile App

| Daniela Forte

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.

Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.

Back-to-School Ecommerce Sales Saw a 3% Increase

| Daniela Forte

Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.