Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

| Sean Brady

Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.

Kohl’s Looks to Boost Store Sales with Omnichannel Push

| Mike O'Brien

To remain competitive and boost flagging store sales in a tough retail environment, Kohl’s is continuing to invest in omnichannel operations, executives said in a Q2 analyst call. See what else executives had to say about digital initiatives and the impact of Macy’s announced store closures.

Staples Pilots Interactive Store Map for iPhone App

| Tim Parry

Staples today announced a new interactive store map feature available on the Staples iPhone app that will create an easier and more convenient in-store shopping experience for customers. See how it complements Staples’s other online and offline commerce initiatives.

Going Mobile to Capture the Impulse Buyer

| Tim Parry

Today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale. Here’s how you need to optimize your mobile commerce site to capture the impulse buyer.

Mobile, Omnichannel, and Personalization Take Center Stage

| Tim Parry

Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015, including…