Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.
Considered a leader in omnichannel in the retail industry, Best Buy is using mobile technology to strengthen its omnichannel capabilities to provide an exceptional customer experience across all touchpoints. Discover how mobile is making a difference with the way Best Buy is connecting with its customers.
More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.
This year’s Big Show had retailers buzzing about new products, partners and acquisitions. Following a show of this size and scope, it can be difficult to sift through the noise and figure out which takeaways to apply to your own business operations. Here is a look back at NRF 2018 and what retailers can expect in the year ahead.