Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.

Adidas Launches New Mobile App

| Daniela Forte

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.

Shopping App Marketers: Black Friday Success Starts Now

| Dale Carr

If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.

Finish Line, retail supply chain, warehouse management system, WMS, order management system, OMS

The Finish Line Inc. Launches Its Next Generation Mobile App

| MCM staff

The Finish Line Inc., launched its next generation Winner’s Circle loyalty app in an effort to offer a more personalized shopping experience for customers. See what new features the app is offering and how it will change the way customers shop with the brand.

LIDS Sports Group Launches New Mobile App

| MCM Staff

Omnichannel sports licensed retailer LIDS Sports Group announces the official launch of its mobile application that provides a gateway into a loyalty program centered around rewarding shoppers with exclusive deals and experiences.

Guitar Center Introduces New Mobile App

| MCM staff

Guitar Center introduced its new mobile app that grants customers unlimited access to new and used gear from their favorite brands. See what other features the new mobile app will have and what it means for the brand.

Wayfair, Wayfair.com, ecommerce, Joss & Main, Birch Lane, AllModern, DwellStudio

Wayfair Launches View In Room Mobile App Feature

| MCM Staff

Wayfair announced the launch of its View in Room mobile app feature, allowing customers to see furniture in their home before they buy. See how this new feature will make the purchase decision easier for shoppers.