The world is a different place than it was just a month ago. As companies try to maintain their business and stay afloat, many are wondering about the long-term impact of coronavirus on the retail and ecommerce industry. Here are some ways the dynamics of retail and services may be impacted in near term and in the years to come.
We all know that in-app spending is on the rise and most would think that is related to gaming, an app-driven vertical, or some kind of CPA campaign. But you might be surprised.
Walmart launched a new in-store app for its associates that allows customers to place online orders and pay for them in the store, either by cash, check option, credit card or Walmart Pay.
Consumers are turning to app-based shopping for meal delivery ordering. A study by Toluna found that while a younger demographic tend to use app-based shopping, 50% of shoppers age 55 and older are considering using apps for grocery shopping. This infographic by Toluna highlights the findings of how customers are using apps to get meals delivered to their homes.
Neiman Marcus told attendees at eTail West that the focus in 2018 is on making innovation part of its DNA as it seeks new, creative ways to connect the online and in-store experience for its upscale customers. The common denominator in all of the innovation is bringing digital to the forefront of the business.
In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.
Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.
If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.
Specialty youth apparel company PacSun has launched a new mobile app. Read about some of the new features, and how the app is central to the PacSun experience and customer engagement.
Mobile has evolved significantly throughout the years, and shoppers today are using their smartphones for nearly everything they do. Are you catering to your mobile customer and is mobile part of your omnichannel strategy? Here are several ways marketers can sell to the mobile consumer.