Mobile Apps are Springboard for the Holiday Shopping Season

| Oren Levy

Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device.

The Global Mobile App Boom: 5 Tips for Reaching Millions

| Rebecca Ray

App stores operate as global distribution channels opening access to 155 territories on the iTunes App Store and almost all countries on the planet via Google Play. Hundreds of local app stores in countries like China and India offer additional opportunities. Here are 5 tips to help you land one of these highly coveted spaces on more home screens.

The Rise of Mobile Apps in 2015

| Daniela Forte

Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.

The Secret Fix for Mobile App Customer Retention

| Bob Moul

The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.