A big challenge for online businesses these days is replacing their backend system. According to this infographic by Monetate, for online merchants there are three reasons why they choose to replatform: the need to stay competitive, their existing platform falls short of promised capabilities and customer driven pressures.
If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
If you sell internationally you might have noticed the recent trend of overseas shoppers adding just as many items to their shopping carts as their American counterparts but abandoning in higher rates. So what can merchants do to get that international shopper? Take a look at the infographic to not only get a better understanding of the shopping habits for the international shopper but also a few tips on how to convert them.