Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity.
Consumers are expected to spend an average of $168.94 on mom, this Mother’s Day. This is an 11% increase from last year’s $152.42 and total spending is expected to reach $20.7 billion, according to the National Retail Federation’s Mother’s Day spending survey conducted by BIGinsight, in a press release.
Make mom happy in three seconds this Mother’s Day. This infographic by Pythian, looks at online spending for Mother’s Day, why website speed matters and what an online retail site must do in under three seconds to avoid cart abandonment. According to the infographic, $152.52 is the average Mother’s Day order value. There are 121,951,299 Mother’s Day orders and $18.6 billion in online sales for Mother’s Day.