Omnichannel vs. Multichannel: Are They So Different?
I’ve been discussing the topic of customer experience (CX) with quite a few companies over the last several months, and have been repeatedly drawn into the omnichannel versus multichannel debate.
I’ve been discussing the topic of customer experience (CX) with quite a few companies over the last several months, and have been repeatedly drawn into the omnichannel versus multichannel debate.
In the era of the multichannel shopper, understanding the end-to-end customer journey is essential to marketing success. Here are five best practices marketers should follow to better understand, and ultimately optimize, the customer journey.