Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
We met with Responsys
eBags email marketing manager Blake Area’s number-1 tip for the holiday season? Message around urgency.
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
Wise marketers have discovered that cleaning b-to-b data, especially physical locations and/or email addresses is well worth it because you can save money. You can make better decisions using clean data, and you can make a better impression with customers when they see you take good care of their data. You can even personalize offers, making them more relevant and increasing sales.
The retail experience is evolving, but are retailers changing with it? ExactTarget’s report Subscribers, Fans and Followers takes a look at how the 100 fastest-growing retail chains in the United States are seeking to build and engage consumer audiences in ongoing email, mobile, and social communications across in-store and online touchpoints.
Changing an “s” to a “z” in the subject line helps gain visibility in the inbox, says Zazzle marketing program manager Patrick Briggs.
Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.
Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.