Nestle Alibaba

Nestlé Partners with Alibaba Group to Celebrate 150th Anniversary

| MCM Staff

Nestlé and Alibaba Group launched a unique digital commerce and marketing campaign in celebration of Nestlé’s Swiss heritage and passion for nutrition over the last 150 years. The six-month joint campaign leverages Alibaba’s online and mobile marketplaces, media platform, and rural services to make Nestlé’s products from around the world available for China’s consumers to enjoy.