The National Retail Federation’s Big Show was buzzing in New York as tens of thousands of attendees celebrated the encouraging growth of 2017 holiday sales, while gazing at next-gen technology offerings that promised greater personalization, engagement and enhanced customer experiences, further melding the physical and digital realms. Here is a snapshot look at some of the latest trends at NRF’s Big Show.
NRF Big Show
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
What is the outlook for retail in 2017? What macro factors will affect it? How about the continued migration to omnichannel and store closures? Multichannel Merchant Senior Content Manager spoke with Jack Kleinhenz, chief economist of the National Retail Federation at the Big Show in New York to discuss these topics and take a glimpse into the “crystal ball.”