Mobile App Drives Store Sales Gains for GameStop
A change in mobile focus from conversions to engagement and influence, a better mobile app and loyalty data analysis has boosted store sales for GameStop.
A change in mobile focus from conversions to engagement and influence, a better mobile app and loyalty data analysis has boosted store sales for GameStop.
American Eagle Outfitters is seeing success with its omnichannel program, which contributed to good numbers for the fourth quarter.
In order to rationalize costs and focus more on omnichannel, Chico’s FAS plans to close 120 locations through 2017, including 35 this year.
Nordstrom plans to open a third ecommerce fulfillment center in Pennsylvania that will put half of its customers within reach of two-day ground delivery.
Amazon may buy Radio Shack and has opened up a store at Purdue University, but don’t count out major omnichannel retailers like Macy’s, Kohl’s and Walmart.
Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement has been huge and has progressed faster than expected.
The same technology that helped converge inventory levels has evolved and is now actually able to automate inventory management and fulfillment. By removing reliance on employees to track inventory, this makes mistakes less likely and allows order fulfillment from any location to orders on any channel. Thus omnichannel fulfillment is enabled, providing higher service levels to customers, more streamlined inventory management for retailers, and less stock tied up in expensive warehouses. Many retailers find that they are able to eliminate warehouses entirely and have retail locations function as mini-distribution centers.
Your small business can perform like an omnichannel powerhouse if you simply adhere to the following tips and tools.