online conversion rate

iPhone screen feature

iOS 14.5 and Ads: What I’ve Learned So Far

| Dean DeCarlo

Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.

Savvy Watch Boosts Holiday Conversions with Personalized Pricing

| Mike O'Brien

Savvy Watch, an online seller of timepiece brands, saw a doubling of its average order value over Cyber Weekend with a personalized pricing tool from PriceWaiter. See what other results the company was able to achieve by pushing out custom calls to action that let shoppers name their price.