Ecommerce Merchandising in a Minefield

| Chris Hogue

With the meteoric rise in ecommerce, consumer scrutiny on ecommerce sites is at an all-time high. Before, the only job of an ecommerce merchandiser was to show consumers what they came for and inspire them to buy. Now, that role is incrementally more complex. Here are a few suggestions to keep in mind for this holiday season.

Nasty Gal Learns to Play Nice with Big Data

| Daniela Forte

Nasty Gal saw explosive growth in a short period of time allowing it to attract millions of new customers due to its brand, loyal social following and online engagement. See what type of results Nasty Gal saw.