Augmenting In-store with Online Competitive Intelligence

| Jenn Markey

It’s an understatement that retailers are under pressure. Budgets are tight and missteps are costly, as witnessed by the slew of traditional retailers shuttering their doors. Here is how to connect augmented intelligence with online competitive intelligence.

8 Things You Need to Know About 2016 Holiday Season Shoppers

| Tim Parry

Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.

Big Box Retailers Win When Sales Associates Service Online Customers

| Oscar Sachs

In a study by UPS, 51% of shoppers made their purchases online, compared to 48% in 2015 and 47% in 2014. The problem is big box retailers face is that they have yet to figure out how to successfully sell certain big box categories online, which is why conversions are so low. See how big box retailers should be personalizing the online experience for shoppers.

OverstockArt.com Launches New Online Catalog

| Daniela Forte

OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.

Have You Considered Mobile Research In-Store?

| Lisa Cramer

Something’s amiss, but you can’t quite put your finger on it. Your in-store numbers aren’t hitting the mark and worse, they’ve become very unpredictable. It’s almost as if something else is determining what shoppers are buying. See why research is important for your business.

The Mobile First Era

| Daniela Forte

Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.

Gap Inc. to Shutter Piperlime Brand

| MCM Staff

Gap Inc., announced plans to close its brand Piperlime by the end of first quarter of 2015, including its single store in New York. See what this means for Gap Inc.

Why Customers Prefer Online Shopping

| Daniela Forte

More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.