Motivating the Dynamic Shopper Along Their Path to Purchase

| Julie Poast

Engaging (or even reaching) the constantly-connected, multi-tasking consumer is not an easy feat. It’s even harder to understand the impact your advertising and marketing efforts have on moving this dynamic shopper toward purchase. Here is how this type of shopper goes through the path to purchase.

Understanding the Multi-Device Cart Abandoner

| Jim Davidson

All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.