Today most people use their smartphones to research and browse products before buying online or at a physical store. However, more than half of all online retail traffic in Q4 2016 came from mobile consumers. So why is compelling them to complete mobile purchases proving so elusive? Here is how retailers should use payments to capture mobile-first customers.
For an online merchant, the most important measure of success is almost always the conversion rate: the more customers complete the checkout, the higher your revenues. But there is an equally significant metric that many merchants struggle with, that can impact your business: decline rates. Here are some ways businesses can combat credit card decline rates to ensure success.
When it comes to sharing personal information, millennials are extremely reluctant. However, there is a gap between millennials wanting to secure access on all connected devices and their willingness to sharing data. Here is what retailers need to know about what millennials want when it comes to sharing their personal information.
Although the jury is still out as to whether the Summer Olympics in Brazil will serve as a vital lifeline or a costly folly, there is one aspect that inspires universal agreement: Olympic participants, hundreds of thousands of visiting fans, and even native Brazilians need to feel secure and comfortable when making purchases in a country well known for its credit card cloning activities. Here are several examples of how to win in the payment Olympics.
The payments landscape is changing fast –and much of this fast-paced change is being driven by today’s digitally empowered consumers, whose expectations have been transformed by the smartphone and the services these supply. Which means that more than ever before, consumers expect payments to be fast, convenient and hassle-free.