Using Data to Better Manage Customer Relationships

| Daniela Forte

Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.

Individualization is the Next Step in Advanced Personalization

| Roland Gossage

In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.

Why Brands Have a Gen Z Loyalty Problem

| Ed Burek

When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.

A Team-First Approach to Smart Retail Holiday Planning

| Bart Mroz

With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy.