While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.
Following the “clicks-to-bricks” trend that has seen pure-plays like Brandless, Warby Parker, Amazon and Bonobos open physical locations, home goods seller Wayfair will open its first store this fall in a mall in Natick, MA, offering a curated selection of items for sale.
Technology has changed the face of retail. It has affected how consumers shop and interact with brands. As ecommerce is growing, U.S. consumers say they still prefer to purchase from a physical store even if the same product is offered online. Technology has created the expectation of convenience and it also has provided the means to deliver it. Here are how these retailers are redefining the shopping experience.