Vendor selection is extremely important in determining how well you serve customers in a multichannel environment. The key is to understand which vendors are trying to adopt a multichannel model, the effectiveness of their approach, and how well they are working with merchants to make it fit their business models.
point of sale
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.