Marketing is always changing, and it’s hard to keep up with trends. Amazon understands this pretty well, but the ecommerce giant’s phenomenal growth means new challenges for sellers on its 3P marketplace. But help is on the way! Here’s how to set up the ultimate Amazon marketing strategy to stand out from the crowd.
So, here we are again. Cyber Monday and Black Friday are fast approaching, and we’re just days away from the official kickoff for the seven-day period that encases these two mega events in the ecommerce calendar: Cyber Week. Thankfully, it is relatively simple to structure your promotions in a way that safeguards your margins.
The topic of how to penetrate the Chinese market has been lately triggering heated debates among foreign companies looking to benefit from the massive potential of this Asian business powerhouse. Here are six ways to penetrate the Chinese market.
The truth is that affiliate programs are intimately connected to the rest of your digital marketing efforts. In fact, maintaining a healthy affiliate program might actually improve your SEO and your PPC ROI. Here’s how.