Amazon has announced that its second-annual Prime Day selling event will be held on July 12, and is pulling out all stops to make sure the negative feedback it received last Prime Day is not repeated. Here are 6 things you need to know about Prime Day 2016, whether you’re a Prime seller on the Amazon marketplace, or are just watching from the sideline.
Offering deep discounts on the Amazon marketplace on Prime Day does not necessarily mean a successful sales day. Ecommerce experts say you just have to have merchandise available for purchase on the Amazon marketplace to see a Prime Day sales spike.
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
Amazon’s second-annual Prime Day could be a game-changer for same-day delivery. But it could also be a huge headache for Amazon come July 12. There’s a chance Amazon’s Seller Fulfiller Prime program may give the marketplace a black eye this Prime Day.
Wednesday turned out to be a Prime Day for Amazon… to hold a garage sale. That was pretty much the sentiment of Amazon shoppers who turned to social media and voiced their frustration about Prime Day. But Amazon did claim Prime Day was a success.
Despite numerous consumer complaints on social media, Amazon is claiming Prime Day to be a success.
The Prime Day catfight between Amazon and Walmart continued yesterday, as Greg Greeley, Vice President of Amazon Prime, scratched back at Fernando Madeira, President and CEO of Walmart.
Walmart announced the launch of its own week-long online-exclusive sale in an effort to steal some thunder from Amazon Prime Day, which is being “celebrated” July 15, the eve of Amazon’s 20th anniversary.
This is the story of Tech Armor, a Los Angeles based ecommerce company that found a niche as a cross-border seller of mobile accessories. Tech Armor Co-founders and General Managers Joe Jaconi and Eric Tong will share its story of global ecommerce growth on July 22 at the Growing Global conference in Hollywood, CA.
On the surface, Amazon’s Prime Day celebration seems to be what it is – a one-day shopping holiday that will probably take place July 15 of every year. But Prime Day can also be viewed as an attempt by Amazon to remain the dominant global marketplace player. It’s pretty clear, based on a series of events since it went public in January, that Alibaba wants to take Amazon’s crown as the world’s top marketplace.