Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.
Since consumers now search for information in a variety of places throughout the sales cycle — in-store, search engines, retail sites, third-party review sites, etc. — providing consistent, accurate and complete product data is the best way to ensure a great omnichannel shopping experience for your customers. Here are 4 ways that product data is impacting retail tech trends.
In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.
It’s important for merchants to use data scoring, a process that makes sure critical product data is populated across all channels and is optimized for the customer’s experience. Here are three lessons you can learn about product data scoring and how it can help your business.
Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue